Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Good ratings and reviews would sell the company well to potential customers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. The configuration options allows for redesigning of the review panel.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Reviews from facebook can also be used on a company’s website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.